To the brands "separation"; to the brand of "movement"; of rebirth
Powerful combination may not be able to create a stronger business Key is to operate effectively in the \"family style\" management A breakdown of the brand, the brand of \"movement\" to get life The field of sports shoes as the two leader, Adidas (Adidas) announced 3.8 billion acquisition of Reebok (Reebok) of the message, give us too many associations. Factors from a single market analysis, Adidas, \"married\" Reebok will be a win-win situation (following the merger news, the stock market\'s positive reaction was the best witness): view from the marketing area, Adi Das in Europe and Asia a lot stronger market share, while the Reebok in the United States some of the meaning of hegemony; from marketing properties to see, Adidas is more focused on the real athletes and sports professionals, while Reebok is more associated with fashion and music for young people who love sports shoes and sports culture.
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